Retailers, streaming services, and others compete to build their own ad business
- Advertising business was headed toward pariah status
- Ad-free streaming services and ad blockers were thriving
- Mastercard CMO urged marketers to find new ways to reach consumers
- Alternative ways of showing up and generating brand awareness are imperative
In the not-so-distant past, the advertising industry faced a bleak future. With the rise of ad-free streaming services like Netflix and the popularity of ad blockers for web browsing, it seemed like people were ready to completely tune out ads. However, the landscape has shifted, and advertising is experiencing a renaissance. Mastercard’s Chief Marketing Officer, Raja Rajamannar, declared that the traditional form of advertising is dead during the ad industry’s annual festival in Cannes, France. He highlighted the importance of finding alternative ways to reach consumers and generate brand awareness. This call to action has sparked a wave of innovation as retailers, streaming services, and other businesses vie to build their own ad business. The advertising industry is no longer a pariah, but a realm of opportunity and creativity.
Factuality Level: 8
Factuality Justification: The article provides a quote from Mastercard’s Chief Marketing Officer, Raja Rajamannar, during an industry event in Cannes, France in 2019. The quote accurately reflects his statement about the changing landscape of advertising and the need for marketers to find alternative ways to reach consumers. The article does not contain any irrelevant or misleading information, sensationalism, redundancy, or opinion masquerading as fact. It is focused on the topic of advertising and provides a concise and accurate summary of the industry’s shift towards ad-free environments and the need for new approaches to generate brand awareness.
Noise Level: 7
Noise Justification: The article provides some relevant information about the advertising industry and the challenges it faces with ad blockers and ad-free environments. However, it lacks scientific rigor and intellectual honesty as it only presents the perspective of one Chief Marketing Officer without providing any evidence or data to support the claims made. It also does not provide any actionable insights or solutions for marketers to adapt to the changing landscape. Overall, the article contains some noise and lacks depth in its analysis.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article does not pertain to financial topics and does not describe any extreme events.
Public Companies: Mastercard (MA), Netflix (NFLX)
Key People: Raja Rajamannar (Chief Marketing Officer)
Reported publicly:
www.wsj.com 
