Hotels are replacing the traditional chocolate on the pillow with extravagant turndown gifts
- Luxury hotels are now offering extravagant turndown gifts to woo guests
- Turndown service has become a competitive battleground for five-star hotels
- Hotels are using personalized and locally-inspired gifts to enhance the guest experience
- These lavish turndown gifts help justify the high room rates
- Luxury hotels are differentiating themselves from budget properties with their elaborate turndown practices
Gone are the days of a simple chocolate or towel sculpture on the pillow at luxury hotels. In an effort to showcase their luxury offerings and justify their high room rates, hotels are now showering guests with extravagant turndown gifts. Turndown service has become a competitive battleground for five-star hotels, with each property trying to outdo the others with lavish gestures of generosity. Instead of the usual amenities, guests may find customized board games, premium ski jackets, or plush pajamas waiting for them at bedtime. These gifts are often personalized with monogramming and are intended to provide a sense of place. Some hotels even allow guests to purchase the same items gifted at bedtime, driving sales and boosting the hotel’s bottom line. The surge in luxury hotel prices in the wake of the pandemic has made these turndown gifts even more important, as they help distract guests from the high costs. By making guests feel special and pampered, luxury hotels are able to differentiate themselves from budget properties. These extravagant turndown gifts are a way for hotels to enhance the guest experience and create a lasting impression.·
Factuality Level: 2
Factuality Justification: The article provides detailed information about the trend of luxury hotels offering lavish turndown gifts to guests. However, the article lacks relevance to significant global events or issues, contains excessive details about specific hotel examples, and focuses more on luxury experiences rather than providing objective and informative content.·
Noise Level: 3
Noise Justification: The article focuses on the trend of luxury hotels offering extravagant turndown gifts to guests. It provides detailed examples and insights into the strategies employed by high-end hotels to enhance the guest experience. However, the article lacks depth in analyzing broader implications or trends beyond the luxury hospitality industry.·
Public Companies: LVMH (LVMH)
Private Companies: Airelles,Fusalp,Scott Dunn Private,Nayara,Global Ambassador,Belmond
Key People: Delphine Van Praet (Head of Retail at Airelles), Jules Maury (Owner of Scott Dunn Private), Leo Ghitis (Owner of Nayara), Arnaud Champenois (Senior Vice President at Belmond)
Financial Relevance: Yes
Financial Markets Impacted: Hotel industry
Financial Rating Justification: The article discusses the strategy of high-end hotels to provide lavish turndown gifts to guests in order to differentiate themselves and increase guest satisfaction. This can impact sales within the hotels as well as the overall perception of value for their services, which may affect demand and pricing in the hotel industry.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of any extreme event in the article. It focuses on the strategy of luxury hotels to provide lavish turndown gifts to guests.·
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