Enhancing data protection and privacy with the acquisition of Own Company
- Salesforce acquires data protection and data management business Own Company for $1.9 billion
- Own Company was previously known as OwnBackup
- Investors include Insight Partners, Vertex Ventures, and B Capital Group
- The acquisition complements Salesforce’s existing offerings like Salesforce Backup, Shield, and Data Mask
Salesforce has agreed to buy data protection and data management business Own Company for approximately $1.9 billion in cash, after accounting for Salesforce’s 10% stake in the company. The acquisition will strengthen Salesforce’s commitment to data security, privacy, and compliance. Own Company is a Salesforce AppExchange partner and a Salesforce Ventures portfolio company. The deal comes as customers prioritize mitigating data loss from system failures, human error, and cyberattacks. Own’s capabilities will complement Salesforce’s existing offerings such as Salesforce Backup, Shield, and Data Mask.
Factuality Level: 8
Factuality Justification: The article provides relevant information about the acquisition of Own Company by Salesforce, including details on the transaction value, the company’s background and investors, and the reason behind the acquisition. It also mentions how Own’s capabilities will complement Salesforce’s existing offerings. However, it lacks some specific details such as the exact date of the acquisition or any quotes from sources involved in the deal.
Noise Level: 3
Noise Justification: The article provides relevant information about a recent acquisition by Salesforce of Own Company and highlights the importance of data security in today’s business environment. However, it lacks in-depth analysis or exploration of long-term trends or consequences of this decision. It also does not offer much actionable insights or new knowledge for readers.
Public Companies: Salesforce (CRM)
Private Companies: Own Company
Key People: Josh Beckerman (Writer)
Financial Relevance: Yes
Financial Markets Impacted: Salesforce’s stock price and other data protection/management companies
Financial Rating Justification: The article discusses Salesforce acquiring a data protection and management business for $1.9 billion, which can impact its financial performance and the market of similar companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the text.
Deal Size: 1900000000
Move Size: No market move size mentioned.
Sector: Technology
Direction: Up
Magnitude: Medium
Affected Instruments: Stocks
www.wsj.com 
