Unlocking the Political Preferences of Hispanic Voters Ahead of the 2024 Election

  • TelevisaUnivision conducted a survey of Hispanic likely voters in seven key battleground states.
  • 30% of respondents conducted the interview in Spanish, with 42% speaking Spanish at home.
  • Spanish-speaking voters show different political preferences compared to English-speaking voters.
  • Key issues for Spanish-speaking voters include economy/jobs, immigration, and inflation.
  • Survey results indicate a higher likelihood of Spanish-speaking voters being Pro-Life.

In a recent survey conducted by TelevisaUnivision Consumer Strategy & Insights in collaboration with Opiniones Latinas, critical insights about Hispanic likely voters in seven battleground states were revealed. The states surveyed include Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. Notably, 30% of the respondents completed the survey in Spanish, and 42% reported speaking Spanish at home. The findings indicate that Spanish-speaking voters differ significantly from their English-speaking counterparts in various aspects. For instance, 43% of Spanish-speaking voters have a favorable opinion of Donald Trump, compared to 39% of English-speaking voters. Conversely, both groups have similar views on Kamala Harris, with 57% of Spanish speakers and 58% of English speakers expressing favorable opinions. The survey also highlighted that Spanish-speaking voters are more likely to be immediate Trump supporters (40% vs. 38%) and less likely to support Harris (52% vs. 57%). Additionally, Spanish-speaking voters are more inclined to feel that the country is on the wrong track (62% vs. 61%) and prioritize issues such as the economy/jobs (29% vs. 24%) and inflation (10% vs. 9%) when deciding their vote. The survey methodology involved a multi-modal approach, including live telephone calls and text messages, ensuring a comprehensive understanding of the Hispanic electorate. With a total of 2,200 interviews conducted, the results provide valuable insights for political advertising stakeholders aiming to connect with this demographic ahead of the 2024 Presidential Election.·

Factuality Level: 8
Factuality Justification: The article presents survey results and insights regarding Hispanic likely voters in key battleground states, providing specific data and comparisons between Spanish-speaking and English-speaking voters. While the article is generally factual and well-researched, it could benefit from a more concise presentation to avoid redundancy and tangential details. Overall, it maintains a factual basis without significant bias or misleading information.·
Noise Level: 7
Noise Justification: The article provides a detailed analysis of survey results regarding Hispanic likely voters in key battleground states, presenting data that highlights differences between Spanish-speaking and English-speaking voters. It includes specific statistics and insights that are relevant to understanding voter behavior, which supports its claims with evidence. However, it lacks a deeper exploration of the implications of these findings and does not hold powerful entities accountable, which prevents it from achieving a higher rating.·
Public Companies: TelevisaUnivision ()
Key People:

Financial Relevance: Yes
Financial Markets Impacted: Yes
Financial Rating Justification: The article discusses a survey of Hispanic likely voters that highlights key issues influencing their voting decisions, such as the economy and inflation, which are directly related to financial topics. The insights could impact political advertising strategies and, consequently, the financial performance of companies involved in political media and advertising.·
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses a survey of Hispanic likely voters and their opinions regarding the upcoming Presidential Election, but it does not mention any extreme events.·
Move Size: No market move size mentioned.
Sector: All
Direction: Neutral
Magnitude: Medium
Affected Instruments: No

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