Conquering Fear and Falling in Love with Wallcoverings

  • Designers use the term ‘wallcovering’ to ease homeowner apprehension about wallpaper.
  • Wallpaper can cost up to $12 a square foot for labor and materials, compared to painting at $6.
  • Using wallpaper strategically in low-use spaces helps overcome commitment fears.
  • Modern wallpapers offer abstract, meandering designs that avoid dated stereotypes.

Wallpaper has the potential to transform a room and add personality, but homeowners often hesitate to install it due to concerns about cost, commitment, and outdated styles. Designers like Francis Toumbakaris, Casey Keasler, Bethany Adams, and Erik Perez share their experiences and tips for overcoming these fears. They suggest using wallpaper strategically in low-use spaces, opting for modern designs, and choosing patterns that add visual depth without breaking the bank. Some homeowners also find relief in grass cloth, a patternless option that’s easier to install.

Factuality Level: 8
Factuality Justification: The article provides relevant information about the concerns and fears of homeowners regarding wallpaper usage, along with solutions and case studies that address these issues. It includes expert opinions from various designers and showcases different designs and styles to demonstrate how wallpaper can be modernized and updated. The article is well-researched and informative, providing a balanced perspective on the topic.
Noise Level: 3
Noise Justification: The article discusses the apprehensions and concerns of homeowners regarding wallpaper usage and provides solutions for overcoming them. It includes expert opinions and case studies to address common issues such as cost, commitment, dated designs, and fear of style changes. While it does not delve into in-depth analysis or provide groundbreaking insights, it offers practical advice for those considering using wallpaper in their homes.
Private Companies: Casework,Angi
Key People: Bethany Adams (interior designer), Francis Toumbakaris (designer), Casey Keasler (founder of design studio Casework), Tara McCauley (designer), Erik Perez (design publicist), Paul Hardoin (voice-over actor), Sarah Simon (homeowner), Nate Simon (homeowner), Miles Redd (designer), Annette Moran (DIY installer)

Financial Relevance: No
Financial Markets Impacted: No
Financial Rating Justification: The article discusses the use of wallpaper in interior design and how homeowners can overcome their apprehensions about using it. It does not pertain to financial topics or impact financial markets or companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses interior design and wallpaper trends, with no mention of any extreme events.·
Move Size: No market move size mentioned.
Sector: All
Direction: Up
Magnitude: Small
Affected Instruments: Stocks

Reported publicly: www.wsj.com