Americans spent $36 billion on watching sports in person in August, compared to $29 billion the previous year, according to the latest data.

  • Ticket prices for sporting events were up 18.9% in September compared to the previous year.
  • The start of the NFL season in September contributed to the price jump.
  • Football tickets are typically the most expensive among the four major professional sports in the U.S.
  • Average prices of NFL tickets have increased over the years.
  • Consumers paid an average of $109 for tickets to sporting events in August 2023.
  • Americans spent $36 billion on watching sports in person in August 2023.
  • Resale prices for NFL, MLB, NHL, and NBA tickets have increased compared to the previous year.
  • Rising prices across the economy, including inflation, have contributed to the increased price of sports tickets.
  • Pent-up demand after pandemic-era restrictions have been lifted is also driving up prices.
  • Fans are willing to travel farther to see games in person this year.
  • Taylor Swift’s presence at Kansas City Chiefs games has caused ticket prices to rise.
  • Swift’s appearance at Chiefs games has generated increased interest and ticket sales.
  • Prices for Chiefs tickets increased after news reports of Swift attending.
  • Swift’s concert tour has had an economic impact on cities, with fans spending on hotels and restaurants.
  • Swift’s impact on ticket prices across the NFL may be limited to games she attends.

Ticket prices for sporting events have seen a significant increase, with a rise of 18.9% in September compared to the previous year. The start of the NFL season in September has played a major role in driving up prices, as football tickets are typically the most expensive among the four major professional sports in the U.S. Average prices of NFL tickets have been on the rise over the years, with consumers paying an average of $109 for tickets to sporting events in August 2023. Americans have spent a total of $36 billion on watching sports in person in August 2023. Resale prices for NFL, MLB, NHL, and NBA tickets have also seen an increase compared to the previous year. These rising prices can be attributed to the overall inflation and rising costs of labor, rent, and supplies. Additionally, pent-up demand after the lifting of pandemic-era restrictions has contributed to the price surge. Fans are now more willing to travel farther to see games in person. Another factor driving up ticket prices, particularly for Kansas City Chiefs games, is the presence of Taylor Swift. Swift’s appearance at Chiefs games has generated increased interest and ticket sales, causing prices to rise. However, the impact of Swift’s presence on ticket prices across the NFL may be limited to games she attends.