E-commerce giant partners with NFL to boost ratings and retail sales
- Amazon Prime Video to carry first-ever “Black Friday” game
- Exclusive deals and shoppable ads during the game
- Amazon aims to turn Black Friday into a major digital shopping day
- NFL sees opportunity to extend its imprint on the Thanksgiving holiday weekend
- Amazon’s games have averaged 12.3 million viewers this season
Amazon and the NFL are teaming up to bring Americans a unique combination of football and holiday shopping. Amazon Prime Video will carry the first-ever "Black Friday" game, featuring exclusive deals and shoppable ads that viewers can scan to make instant purchases. The game aims to turn the Friday after Thanksgiving into a major digital shopping day. For the NFL, it’s an opportunity to extend its imprint on the Thanksgiving holiday weekend. Amazon’s games have averaged 12.3 million viewers this season, and the new Black Friday game is expected to become a permanent fixture on the NFL schedule.
Factuality Level: 3
Factuality Justification: The article contains irrelevant information about the New York Jets and the Miami Dolphins game, as well as details about Amazon’s previous deals and events. It also includes biased statements about Amazon’s plans to turn Black Friday into a major digital shopping day. The article lacks in-depth analysis and relies on quotes from company executives without providing a balanced perspective.
Noise Level: 3
Noise Justification: The article is primarily focused on the partnership between Amazon and the NFL to broadcast a football game on Black Friday and promote online shopping. It provides some details about the game and the sales promotions that will be included, but it lacks depth and analysis. The article also briefly mentions competition from Chinese e-commerce companies and Amazon’s efforts to deliver packages faster. Overall, the article is mostly promotional in nature and lacks substantive content.
Financial Relevance: Yes
Financial Markets Impacted: The article mentions Amazon’s plans to carry the first-ever ‘Black Friday’ game and load it up with sales promotions in a bid to turn the Friday after Thanksgiving into a major digital shopping day. This could impact Amazon’s sales and potentially boost its stock value.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article primarily focuses on Amazon’s strategy to combine football and holiday shopping to boost sales, without mentioning any extreme events or financial market impacts.
Public Companies: Amazon (AMZN)
Key People: Mike Hopkins (Senior Vice President of Prime Video), Brian Rolapp (NFL’s Chief Media and Business Officer), Guru Hariharan (Chief Executive of CommerceIQ)
Reported publicly:
www.wsj.com 
