Disappointing debut for Apple Studios’ latest release

  • Apple’s big-budget thriller ‘Argylle’ flops at box office
  • Debuted with $18 million in ticket sales
  • Received negative reviews from critics
  • Directed by Matthew Vaughn and starring Bryce Dallas Howard, Sam Rockwell, and Henry Cavill
  • Apple’s previous films ‘Killers of the Flower Moon’ and ‘Napoleon’ were more successful
  • Apple partnered with Universal Pictures for the release of ‘Argylle’
  • Film aimed to start a new franchise but fell short of expectations
  • Second place at the box office went to the Christian drama series ‘The Chosen’
  • Rest of ticket sales went to holdovers and awards contenders

Apple Studios’ highly anticipated spy thriller ‘Argylle’ has failed to make a splash at the box office. Despite debuting with $18 million in ticket sales, the film received negative reviews from critics and a lukewarm response from audiences. Directed by Matthew Vaughn and featuring a star-studded cast including Bryce Dallas Howard, Sam Rockwell, and Henry Cavill, ‘Argylle’ was expected to be a potential franchise starter for Apple. However, it fell short of expectations and failed to replicate the success of Apple’s previous films, ‘Killers of the Flower Moon’ and ‘Napoleon’. The film was released in partnership with Universal Pictures. In contrast, the Christian drama series ‘The Chosen’ claimed the second spot at the box office. The rest of the ticket sales mainly went to holdovers and awards contenders.

Public Companies: Apple (AAPL), Comcast (CMCSA), Universal Pictures (Unknown), Sony (SONY), Warner Bros. (WBD), Amazon (AMZN), MGM (Unknown)
Private Companies:
Key People: Matthew Vaughn (Director), Bryce Dallas Howard (Actor), Sam Rockwell (Actor), Henry Cavill (Actor), Taylor Swift (Unknown), Cord Jefferson (Unknown), Jeffrey Wright (Actor), Yorgos Lanthimos (Director), Emma Stone (Actor)


Factuality Level: 7
Justification: The article provides information about the box office performance of Apple’s film ‘Argylle’ and compares it to the success of their previous releases. It also mentions the involvement of Taylor Swift in the film, which was a talking point before its release. The article includes box office figures and rankings for the weekend. However, it does not provide any sources for the information or include any analysis or context beyond the basic facts.

Noise Level: 3
Justification: The article provides information on the box office performance of Apple’s film ‘Argylle’ and compares it to their previous releases. It also mentions the involvement of Taylor Swift in the movie, which turned out to be a speculation. The article includes a list of the top 10 movies at the box office for the weekend. However, it lacks thoughtful analysis, scientific rigor, and actionable insights. It mainly focuses on box office numbers and critic reviews without delving into long-term trends or consequences of the film’s performance.

Financial Relevance: Yes
Financial Markets Impacted: The article provides information about Apple Studios’ box-office flop with the film ‘Argylle.’ This could impact Apple’s financial performance in the film industry.

Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article discusses the financial performance of Apple Studios’ film ‘Argylle,’ which is relevant to financial topics. However, there is no mention of an extreme event or its impact.

Reported publicly: www.marketwatch.com