Analysts express concerns over iPhone sales and competition

  • Apple is losing market share in smartphones
  • Barclays analyst cuts rating on Apple shares
  • Sales of iPhone 15 and expectations for iPhone 16 are lackluster
  • Other hardware categories and services business expected to remain weak
  • Apple’s share of the premium smartphone market decreased in 2023
  • iPhone sell-through in November declined in the U.S., China, and India
  • Apple shares are down 2.9% and market value falls below $3 trillion

Apple is facing challenges as its market share in smartphones declines. Barclays analyst, Tim Long, has cut his rating on Apple shares due to lackluster sales of iPhone 15 and expectations for iPhone 16. Other hardware categories and Apple’s services business are also expected to remain weak. Additionally, Apple’s share of the premium smartphone market decreased in 2023, with increasing competition from Huawei and other domestic phone manufacturers in China. iPhone sell-through in November declined in the U.S., China, and India, further contributing to the concerns. As a result, Apple shares have dropped 2.9% and the company’s market value has fallen below $3 trillion.

Public Companies: Apple Inc. (AAPL), Huawei (null), Samsung (null), Microsoft (MSFT)
Private Companies:
Key People: Tim Long (Barclays analyst), David Vogt (UBS analyst)


Factuality Level: 7
Justification: The article provides information from analysts and research data to support its claims about Apple’s iPhone sales and market share. However, it does not provide a balanced perspective by including any positive or optimistic viewpoints. The article also includes some unnecessary background information about Apple’s stock performance and market value, which is tangential to the main topic of iPhone sales.

Noise Level: 3
Justification: The article provides information on the decline in Apple’s stock and the reasons behind it, including weak sales of the iPhone and competition from other phone manufacturers. It includes data from analysts and research firms to support these claims. However, the article lacks in-depth analysis and does not provide actionable insights or solutions.

Financial Relevance: Yes
Financial Markets Impacted: The article provides information about Apple’s stock performance and its impact on the company’s market value.

Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article discusses the financial performance of Apple and its impact on the stock market. There is no mention of any extreme events.

Reported publicly: www.marketwatch.com