Survey reveals consumer ambivalence towards connected car technology

  • 62% of drivers don’t have or don’t use Apple CarPlay or Android Auto
  • Consumers prioritize price, reliability, and safety over connected features when buying cars
  • Driver-assist systems and touchscreen controls are considered more valuable than in-car apps and entertainment features
  • 43% of drivers are willing to pay for better driver-assist features
  • Consumers are willing to trade personal data for financial benefits or advanced personalization
  • 63% of drivers believe data collection should be opt-in

Automakers have been investing heavily in connected car technology, assuming that consumers want their cars packed with new tech. However, a recent survey conducted by Salesforce reveals that many drivers are skeptical and confused about what connected cars actually are. The survey found that 62% of drivers don’t have or don’t use Apple CarPlay or Android Auto, indicating a lack of interest in connected features. When considering their next car purchase, consumers prioritize price, reliability, and safety over connected features. Driver-assist systems and touchscreen controls are considered more valuable than in-car apps and entertainment features. Despite automakers’ efforts to charge additional fees for electronic services, the survey found that only a small percentage of drivers are willing to pay extra for in-car apps and games. However, consumers are willing to trade personal data for financial benefits or advanced personalization. The survey also revealed that drivers believe data collection should be opt-in, indicating a desire for control over their personal information.

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Factuality Level: 7
Justification: The article provides information from a survey conducted by Salesforce on U.S. drivers’ preferences and attitudes towards connected cars and new automotive technologies. The survey findings are presented, including statistics on drivers’ knowledge of connected cars, their preferences for different features in a new car, and their willingness to pay for certain technologies. The article also mentions the challenges faced by the electric vehicle industry and automakers’ efforts to monetize connectivity services. Overall, the article provides factual information based on the survey results, but it could benefit from more context and analysis.

Noise Level: 3
Justification: The article provides relevant information about consumer preferences and attitudes towards connected cars and new automotive technologies. It includes data from a survey conducted by Salesforce. However, the article lacks depth and analysis, and it does not provide actionable insights or solutions.

Financial Relevance: No
Financial Markets Impacted: No

Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article does not pertain to financial topics and does not describe any extreme events.

Reported publicly: www.marketwatch.com