Beiersdorf targets mid-single-digit organic sales growth and increased EBIT margin for 2024

  • Beiersdorf targets sales growth and margin expansion in 2023
  • After-tax profit fell to 749 million euros
  • Earnings before interest and taxes increased to 1.105 billion euros
  • Group sales rose by 11% organically to 9.45 billion euros
  • Consumer business segment recorded a double-digit rise in organic sales
  • Tesa adhesive products business registered organic sales growth

Beiersdorf, the German personal-care products maker, has reported strong sales growth and a slight margin expansion in 2023. Despite a decrease in after-tax profit to 749 million euros, the company saw an increase in earnings before interest and taxes to 1.105 billion euros. Group sales rose by 11% organically to 9.45 billion euros, in line with the company’s growth forecast. The consumer business segment recorded a double-digit rise in organic sales, driven by price increases and cost management. The Tesa adhesive products business also registered organic sales growth. Looking ahead to 2024, Beiersdorf aims for mid-single-digit organic sales growth and an EBIT margin slightly above the previous year’s level.

Factuality Level: 8
Factuality Justification: The article provides specific details about Beiersdorf’s financial performance in 2023 and its targets for 2024. The information is clear and focused on the company’s earnings, sales, and profit margins. There are no obvious signs of bias, sensationalism, or inaccuracies in the reporting.
Noise Level: 3
Noise Justification: The article provides relevant information about Beiersdorf’s financial performance, including sales growth, margin expansion, and profit figures. It stays on topic and supports its claims with specific data and numbers. However, it lacks in-depth analysis, accountability, or insights into long-term trends or antifragility.
Financial Relevance: Yes
Financial Markets Impacted: Beiersdorf
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article pertains to the financial performance and targets of Beiersdorf, a German personal-care products maker. There is no mention of any extreme events or their impact.
Public Companies: Beiersdorf (N/A)
Key People: Helena Smolak (N/A)

Reported publicly: www.marketwatch.com