ETFs are becoming the default investment vehicle for investors

  • BlackRock finished 2023 with the biggest market share in the ETF industry
  • Vanguard is catching up to BlackRock in terms of ETF flows
  • BlackRock remains the top market share holder in the U.S. ETF industry
  • Vanguard may overtake BlackRock in the U.S. ETF industry for the most assets
  • BlackRock’s iShares business dominates the fixed-income ETF market
  • ETFs are becoming the default investment vehicle for investors

BlackRock finished 2023 as the leader in the ETF industry, with the largest market share globally and in the U.S. However, Vanguard is closing in on BlackRock in terms of ETF flows and may overtake them in the U.S. market. BlackRock’s iShares business dominates the fixed-income ETF market, while Vanguard is making a push into active ETFs. Overall, ETFs are becoming the default investment vehicle for investors.

Public Companies: BlackRock (BLK), Vanguard (N/A), State Street (STT)
Private Companies:
Key People: Salim Ramji (BlackRock’s global head of ETF and index investments), Aniket Ullal (Head of ETF data and analytics at CFRA Research), Dan Sotiroff (Senior analyst for manager research at Morningstar)


Factuality Level: 7
Justification: The article provides information about the competition for ETF assets in 2023 and the market share of BlackRock and Vanguard. It includes quotes from industry experts and data from Morningstar and CFRA. However, the article also includes some unnecessary background information and mentions unrelated topics like new ETF launches and weekly ETF reads.

Noise Level: 3
Justification: The article is focused on providing information about the competition for ETF assets between BlackRock and Vanguard. It includes quotes from industry experts and data from Morningstar. However, there is some noise in the article, such as the inclusion of email addresses and social media handles, as well as unrelated information about new ETF launches and weekly ETF reads.

Financial Relevance: Yes
Financial Markets Impacted: The article discusses the competition for ETF assets in the financial market.

Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article focuses on the financial market and the competition between BlackRock and Vanguard in the ETF industry. There is no mention of any extreme events or their impact.

Reported publicly: www.marketwatch.com