The CEO’s mission to revive a sneaker brand that lost its cool

  • Bracken Darrell is the CEO of the company that owns Vans
  • He is trying to engineer a turnaround for the brand
  • Darrell visited Steve Van Doren, the son of Vans’ co-founder
  • Vans lost its cool after stopping sponsorship of events like Warped Tour
  • The brand has lost more young people than any other age group

Bracken Darrell, the CEO of the company that owns Vans, is on a mission to engineer a turnaround for the iconic sneaker brand. One of his first steps was visiting Steve Van Doren, the son of Vans’ co-founder, to gain insights into where the brand went wrong. Darrell discovered that Vans lost its cool after it stopped sponsoring events like Warped Tour, which had helped establish its counterculture status. This decision resulted in the brand losing more young people than any other age group. Now, Darrell is determined to bring back Vans’ cool factor and win back its youthful audience.

Public Companies: Vans (N/A)
Private Companies:
Key People: Bracken Darrell (CEO), Steve Van Doren (Brand Ambassador)

Factuality Level: 8
Justification: The article provides specific information about the new CEO of the company visiting the son of its co-founder and inspecting memorabilia. It also mentions the loss of young customers since the company stopped sponsoring certain events. The information provided seems factual and does not contain any obvious bias or misleading information.

Noise Level: 7
Justification: The article provides some relevant information about the new CEO of the company that owns Vans and his visit to the son of its co-founder. However, it lacks depth and analysis in explaining how the shoe brand lost its cool. The article mentions the loss of young people as a clue, but does not provide any evidence or data to support this claim. It also does not offer any actionable insights or solutions for the company.

Financial Relevance: No
Financial Markets Impacted: No

Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article does not pertain to financial topics and does not describe any extreme events.

Reported publicly: www.wsj.com