Discover how Chinese automakers are revolutionizing in-car entertainment and gaming experiences!

  • In-vehicle entertainment screens are rapidly gaining popularity in passenger cars, especially in China.
  • Chinese independent brands dominate the market, accounting for over 85% of entertainment screen installations.
  • Li Auto leads the market with a 20% share in entertainment screen installations.
  • Various methods for integrating games into vehicles include game porting, mirroring, and cloud gaming.
  • BYD is developing a full-stack self-developed gaming car solution to enhance the in-vehicle gaming experience.

The latest report from ResearchAndMarkets.com highlights the growing trend of in-vehicle entertainment screens in passenger cars, particularly in China. These screens, primarily located at the copilot and second-row seats, are becoming increasingly popular, with over one million installations in 2023 and an expected total of over two million by the end of 2024. Chinese independent brands are at the forefront, capturing more than 85% of the market share in entertainment screen installations. Li Auto stands out as the leader, holding over 20% of the market. nnThe report also explores various methods for integrating games into vehicles. Game porting allows popular mobile and PC games to be played in cars, while mirroring enables content from game consoles to be displayed on in-vehicle screens. Cloud gaming is another emerging trend, offering a wide range of games without the need for high computing power in the vehicle. nnBYD is making significant strides in this area, unveiling a comprehensive gaming car solution that includes innovative features like steering decoupling for an immersive gaming experience. As the in-vehicle entertainment landscape evolves, it is clear that Chinese brands are leading the way in transforming how passengers engage with entertainment and gaming while on the road.·

Factuality Level: 7
Factuality Justification: The article provides a detailed overview of the in-vehicle entertainment market, including statistics and examples of various brands and their strategies. However, it contains some technical jargon and may overwhelm readers not familiar with the subject. While the information appears to be well-researched, the focus on specific brands and products could lead to perceived bias, and the extensive detail may detract from the main topic.·
Noise Level: 6
Noise Justification: The article provides a detailed overview of the in-vehicle entertainment market, particularly focusing on the trends and statistics related to passenger car cockpit entertainment systems in China. While it contains relevant data and examples, it lacks a deeper analysis of the implications of these trends and does not hold powerful entities accountable. The information is mostly descriptive and does not offer actionable insights or solutions, which limits its overall impact.·
Public Companies: Tesla (TSLA), BYD (1211.HK), Mercedes-Benz (MBG.DE), BMW (BMW.DE), Audi (AUDI.DE), Volkswagen (VOW.DE), Honda (7267.T), GAC Aion (GAC), Xpeng (XPEV), Denza (Denza), Lexus (Lexus)
Private Companies: Li Auto,Rising Auto,AITO,Voyah,Dongfeng,ZEEKR,Hycan,Jiyue,MiguPlay,HummingBird,AirConsole,GeForce NOW,Antstream,Unity,Valeo,Alibaba,Baidu,Tencent
Key People:

Track all markets on TradingView

Financial Relevance: Yes
Financial Markets Impacted: Yes
Financial Rating Justification: The article discusses the growing market for in-vehicle entertainment systems, particularly in China, which has significant implications for automotive manufacturers and technology providers. Financial topics include market share, installation rates, and the competitive landscape among brands like Li Auto and BYD. The impact on financial markets is evident as the demand for these systems could influence stock prices and investment decisions in the automotive sector.·
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses trends and developments in in-vehicle entertainment systems and does not mention any extreme events.·
Move Size: No market move size mentioned.
Sector: All
Direction: Up
Magnitude: Large
Affected Instruments: Stocks

Reported publicly: www.businesswire.com