Experience Outer Space Flavor with a Purpose
- Doritos creates a safe-for-space version of their chips for the first time
- Cool Ranch Zero Gravity Doritos to be launched on SpaceX Dragon spacecraft
- Space mission supports St. Jude Children’s Research Hospital
- Public can donate to support the cause and get limited edition chips
Doritos has developed a space-safe version of their iconic chips, the Cool Ranch Zero Gravity Doritos, which will be launched on the Polaris Dawn mission. The oil-based coating and bite-size Minis make them safe for microgravity. These chips are part of a partnership with SpaceX to support St. Jude Children’s Research Hospital. Public donations can help fund cancer research and win space-inspired memorabilia.
Factuality Level: 8
Factuality Justification: The article provides accurate information about Doritos launching a new limited-edition flavor for space travel, the development of an oil-based coating to make them safe for microgravity, and their partnership with St. Jude Children’s Research Hospital. It also mentions the Polaris Dawn mission details and how fans can participate in supporting the cause.
Noise Level: 6
Noise Justification: The article focuses on a limited-edition flavor of Doritos being sent to space as part of a commercial mission, which may not be considered as essential news or provide significant insights. However, it does mention the use of the oil-based coating for the chips and the partnership with St. Jude Children’s Research Hospital, making it slightly more informative.
Public Companies: PepsiCo (PEP), NASA (), SpaceX ()
Private Companies: Polaris Dawn
Key People: Chris Bellinger (Chief Creative Officer of PepsiCo Foods North America), Jared Isaacman (Billionaire Entrepreneur and Mission Leader), Scott ‘Kidd’ Poteet (Pilot), Sarah Gillis (Mission Specialist), Anna Menon (Mission Specialist), Richard Shadyac (President and Chief Executive of ALSAC), Tina Mahal (Senior Vice President of Marketing at PepsiCo Foods North America)
Financial Relevance: Yes
Financial Markets Impacted: PepsiCo (owner of Doritos) and SpaceX
Financial Rating Justification: The article discusses the launch of a new limited-edition flavor of Doritos, Cool Ranch Zero Gravity, which is safe for microgravity and will be sent to space on a commercial mission. This partnership with SpaceX has financial implications for both companies as they collaborate to support St. Jude Children’s Research Hospital through donations and promotional activities.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.
Deal Size: The deal size is $500000.
Move Size: No market move size mentioned.
Sector: All
Direction: Up
Magnitude: Small
Affected Instruments: Stocks
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