Buy For a Cause Initiative Continues to Help Stricken Families

  • EveryLife and PublicSquare extend ‘Buy For a Cause’ initiative to support families affected by Hurricane Helene
  • Partnership provides essential baby care products to those in need through October 11th
  • Collaboration with local organizations for efficient delivery of diapers and wipes

EveryLife, America’s fastest-growing diaper brand and a subsidiary of PublicSquare, is extending its ‘Buy For a Cause’ initiative through October 11th to provide immediate assistance to families impacted by Hurricane Helene. The partnership aims to deliver an entire month’s supply of diapers and wipes to those in urgent need, working closely with local churches, fire rescue teams, and pregnancy resource centers. EveryLife also collaborates with Freedom House, Convoy of Hope, Operation Airdrop, and other organizations for efficient delivery via various means. ‘The overwhelming generosity we’ve witnessed from individuals and organizations around the country is truly inspiring,’ said Sarah Gabel Seifert, Co-Founder and President of EveryLife. ‘We invite everyone to join us in providing vital support to those affected by this devastating storm.’ Michael Seifert, CEO & Founder of PublicSquare, added, ‘As Americans, we come together in times of need to help one another. We are grateful for the Buy For a Cause program, which allows us and people across the nation to support families in dire need of essential items like diapers and wipes.’ EveryLife offers high-performing diapers in all 50 states, while PublicSquare operates under three segments: Marketplace, Financial Technology, and Brands. The Marketplace segment helps consumers ‘shop their values,’ with the Financial Technology segment providing consumer financing and payments through Credova.

Factuality Level: 8
Factuality Justification: The article provides accurate information about EveryLife’s extension of their ‘Buy For a Cause’ initiative and their partnership with PublicSquare to help families affected by Hurricane Helene. It also gives background information on the companies involved and their missions. The language is objective and focused on the main topic, without any significant digressions or personal perspectives presented as facts.
Noise Level: 3
Noise Justification: The article provides relevant information about a company’s initiative to help families affected by Hurricane Helene and their partnership with PublicSquare. It also briefly introduces EveryLife and PublicSquare. However, it lacks in-depth analysis or exploration of long-term trends or consequences, and does not offer significant actionable insights beyond purchasing the ‘Buy For a Cause’ bundles.
Public Companies: PublicSquare (PSQH)
Private Companies: EveryLife
Key People: Sarah Gabel Seifert (Co-Founder and President of EveryLife), Michael Seifert (CEO & Founder of PublicSquare)


Financial Relevance: Yes
Financial Markets Impacted: No
Financial Rating Justification: The article discusses a partnership between EveryLife (a diaper company) and PublicSquare (a commerce and payments ecosystem) to provide assistance to families affected by Hurricane Helene. Although it does not directly impact financial markets, it is financially relevant as it involves a company’s response to a natural disaster and their efforts to support affected families through the ‘Buy For a Cause’ initiative.
Presence Of Extreme Event: Yes
Nature Of Extreme Event: Natural Disaster (hurricane)
Impact Rating Of The Extreme Event: Moderate
Extreme Rating Justification: Hurricane Helene caused significant damage and disruption, requiring assistance for families in need of essential items like diapers and wipes. The extension of the ‘Buy For a Cause’ initiative demonstrates the ongoing need for support.
Move Size: No market move size mentioned.
Sector: Healthcare
Direction: Up
Magnitude: Large
Affected Instruments: Stocks

Reported publicly: www.businesswire.com