Uncovering previously unknown behavior by the hip-hop artist and entrepreneur
- Kanye West’s partnership with Adidas was troubled from the start
- West drew a swastika during a meeting with Adidas designers
- He made crude, sexual comments and brought porn to the workplace
- Adidas tried to adapt to West’s behavior due to the value of the Yeezy brand
- Adidas terminated the partnership due to West’s problematic attitudes and remarks
- Adidas shares have recovered since ending the partnership
The New York Times investigation into Kanye West’s partnership with Adidas has revealed troubling behavior by the artist. From the very start, West rejected design ideas and drew a swastika during a meeting with Adidas designers. He also brought porn to the workplace and made crude, sexual comments at meetings. Despite his problematic behavior, Adidas tried to adapt due to the value of the Yeezy brand. However, as public awareness of West’s attitudes and remarks increased, Adidas terminated the partnership. Since then, Adidas shares have recovered. The investigation was based on access to internal records.
Factuality Level: 2
Factuality Justification: The article contains information that is based on a New York Times investigation, which provides some credibility. However, the article includes sensationalized and potentially misleading information about Kanye West’s behavior and the reasons for the termination of the Adidas partnership. It also includes irrelevant information about Adidas’ stock performance and unrelated news about other athletes.
Noise Level: 2
Noise Justification: The article provides a detailed account of the troubled relationship between Kanye West and Adidas, including instances of offensive behavior and the termination of their partnership. The information is based on a seven-month investigation and access to internal records. The article stays on topic and provides evidence to support its claims.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: This news article does not pertain to financial topics or describe any extreme events.
Public Companies: Adidas (ADS), Nike Inc. (NKE)
Key People: Kanye West (artist and entrepreneur), Adolf Dassler (founder of Adidas)
Reported publicly:
www.marketwatch.com 
