Protecting celebrities and consumers from the growing dangers of AI-generated deepfakes
- Legislators introduce bills to combat unauthorized deepfake ads
- Celebrities and ordinary citizens are targeted by deepfake scammers
- Social media platforms struggle to block the spread of deepfakes
- Deepfake technology poses a threat to both public figures and private citizens
- Proposed laws aim to create national standards and penalties for deepfake misuse
Legislators in the US have introduced bills to address the issue of unauthorized deepfake ads. These ads, which use AI-generated technology to create convincing fake endorsements, have targeted celebrities like Tom Hanks, MrBeast, and Gayle King, as well as ordinary consumers. Social media platforms have struggled to block the spread of deepfakes, raising concerns about their effectiveness in combating this issue. The proposed laws aim to create national standards and penalties for deepfake misuse, providing both public figures and private citizens with more power to defend themselves. However, the rapid evolution of deepfake technology poses a challenge, as it could quickly render these laws obsolete. It is crucial to continue updating legislation to keep up with technological advancements and protect against the growing threat of deepfake scams.
Public Companies: Meta Platforms (Unknown)
Private Companies: undefined, undefined, undefined, undefined, undefined
Key People: Tom Hanks (Film star), MrBeast (YouTube star), Gayle King (CBS anchor), Hilary Krane (Chief Legal Officer at Creative Artists Agency), Rijul Gupta (Chief Executive and Co-founder of DeepMedia), David Greene (Civil Liberties Director at Electronic Frontier Foundation), Sen. Chris Coons (Senator), Rep. Yvette Clarke (Representative), Max Scannapieco (Vice President of Sales and Marketing for Quaker Maid Meats)
Factuality Level: 7
Justification: The article provides information about the use of deepfake technology in scam ads and the efforts being made to combat them. It includes quotes from industry experts and politicians, as well as data from social media platforms. However, it does not provide specific examples or evidence of the deepfake ads mentioned, and some statements are presented as opinions rather than facts.
Noise Level: 4
Justification: The article discusses the issue of deepfake ads and the potential harm they can cause to individuals, including celebrities and private citizens. It mentions the efforts of politicians to address the problem and the limitations of current legal protections. However, the article lacks in-depth analysis and does not provide actionable insights or solutions to the issue.
Financial Relevance: No
Financial Markets Impacted: No
Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article does not pertain to financial topics and does not describe any extreme events.
www.wsj.com 
