The battle continues as Meta finds a way to avoid Apple’s charges

  • Meta and Apple are in a dispute over in-app fees for boosted posts
  • Meta published instructions on how to avoid paying Apple’s 30% service charge
  • Advertisers can boost posts via browser to avoid the fee
  • Meta will start implementing the changes this month in the U.S.
  • Apple argues that in-app purchase is required for boosting

Facebook parent Meta Platforms Inc. and nemesis Apple Inc. are at it again, this time over in-app fees for boosted posts. Meta has published instructions for advertisers on how to avoid paying Apple’s 30% service charge related to iOS. By boosting posts via a browser instead of an iOS mobile app, advertisers can bypass the fee. Meta plans to implement these changes in the U.S. this month. Apple argues that in-app purchase is required for boosting and cites successful examples of apps doing so.

Companies Public: Meta Platforms Inc. (META), Apple Inc. (AAPL)
Companies Private: undefined
Factuality Level: 7
Factuality Just: The article provides information about the ongoing dispute between Meta Platforms Inc. and Apple Inc. regarding service charges for boosted posts on Instagram and Facebook. The information provided seems to be accurate and objective, without any obvious bias or misleading information. However, the article is quite short and lacks in-depth analysis or additional context.
Noise Level: 3
Noise Just: The article provides relevant information about the ongoing dispute between Meta and Apple regarding service charges. However, it lacks depth and analysis, and there is no scientific rigor or evidence provided. The article also does not explore the consequences of the dispute on those who bear the risks. Overall, it contains some noise and filler content.
Financial Relevance: No
Financial Markets Impacted: No
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Just: The article pertains to financial topics as it discusses the conflict between Meta Platforms Inc. and Apple Inc. regarding service charges for boosted posts on social media apps. However, there is no mention of an extreme event.

Reported publicly: www.marketwatch.com