Fresher, Faster Growth for the Fresh-Fried Doughnut Company

  • Mondelez International’s corporate venture arm invests in U.K.-based doughnut and pastry business Urban Legend
  • Urban Legend uses air frying technology to reduce sugar, fat, and calories by up to 75% in their products
  • 12 varieties of products available in nearly 200 stores across the U.K.
  • Investment from SnackFutures Ventures, a venture-capital arm of Mondelez International
  • Urban Legend aims to expand in Europe and other regions with this partnership

Mondelez International’s corporate venture arm, SnackFutures Ventures, has invested in Urban Legend, a U.K.-based doughnut and pastry business that uses air frying technology to create healthier options with up to 75% less sugar, fat, and calories than traditional doughnuts. With 12 product varieties available in nearly 200 stores across the U.K., this partnership aims to help Urban Legend expand its reach in Europe and other regions.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Mondelez International’s investment in Urban Legend, the products offered by the latter, and the potential for expansion due to the partnership. It also mentions the involvement of SnackFutures Ventures and other investments made by them. However, it lacks some details such as the exact amount of the deal or the number of stores where Urban Legend’s products are sold.
Noise Level: 2
Noise Justification: The article provides relevant information about a strategic investment by Mondelez International’s venture arm into Urban Legend, a U.K.-based doughnut and pastry business using air frying technology to create healthier products. It also mentions the company’s growth potential due to the partnership. The news is factual and stays on topic without diving into unrelated territories.
Public Companies: Mondelez International (MDLZ)
Private Companies: Urban Legend,Celleste Bio,Craize
Key People: Anthony Fletcher (Founder and Chief Executive)

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Financial Relevance: Yes
Financial Markets Impacted: Mondelez International’s investment in Urban Legend impacts the food industry and may affect its stock price
Financial Rating Justification: The article discusses a financial transaction (investment) between Mondelez International, a well-known snack company, and Urban Legend, a startup in the same sector. This can have implications for both companies’ stocks and the food industry as a whole.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of any extreme event in the text.
Move Size: No market move size mentioned.
Sector: Food
Direction: Up
Magnitude: Small
Affected Instruments: Stocks

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