Subscribers Gain Exclusive Access to Popular Shows Like ‘The Daily’ and ‘Serial’

  • New York Times plans to move top podcasts behind a paywall
  • Only three most recent episodes of ‘The Daily’ available for non-subscribers
  • ‘Serial’ show to be exclusive to subscribers initially
  • Plans may change as they evolve
  • Gradual shift of more shows to subscription service
  • Archives expected to be exclusive to subscribers
  • Subscribers can listen on platforms like Spotify and Apple Podcasts
  • Podcast advertising growth slowed in 2021
  • Revenue projected to grow to $2.6 billion by 2026

The New York Times is planning to move its top podcasts behind a paywall, making only the three most recent episodes of ‘The Daily’ available to non-subscribers and offering new episodes of ‘Serial’ exclusively for subscribers. The plans are still evolving but aim to eventually tie most, if not all, shows to a subscription service. Podcast advertising growth slowed in 2021, increasing 5% to $1.9 billion. Subscribers can listen on platforms like Spotify and Apple Podcasts, with revenue projected to reach nearly $2.6 billion by 2026.

Factuality Level: 8
Factuality Justification: The article provides accurate information about The New York Times’ plans to move some of its top podcasts behind a paywall and discusses the growth of podcast advertising. It also mentions the company’s investment in audio content through the Times Audio app. However, it lacks personal perspective or opinion masquerading as fact.
Noise Level: 3
Noise Justification: The article provides relevant information about The New York Times’ plans to move some of its top podcasts behind a paywall and explores the future of podcasting for news organizations. However, it lacks in-depth analysis or actionable insights and focuses more on reporting recent developments rather than long-term trends or possibilities.
Public Companies: The New York Times (NYT)
Key People:

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Financial Relevance: Yes
Financial Markets Impacted: The New York Times’ stock is mentioned and the article discusses potential changes in their business strategy.
Financial Rating Justification: It pertains to a company’s decision to change its business model, which could impact their revenue and potentially affect their financial performance. The stock price is also mentioned.
Presence Of Extreme Event: No
Nature Of Extreme Event: Other
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no extreme event mentioned in the article.

Reported publicly: www.wsj.com