How the hiring of a successful football coach fueled the university’s rise

  • Nick Saban’s tenure as head football coach at the University of Alabama led to six college football national championships
  • Enrollment at the University of Alabama grew from 25,580 to 39,623 during Saban’s time
  • Alabama’s aggressive effort to recruit out-of-state students began in 2003
  • Out-of-state students pay significantly higher tuition, bringing in extra revenue for the university
  • Alabama’s success on the football field likely played a role in attracting students
  • The university used aggressive recruitment strategies, including off-campus visits and merit aid
  • Critics argue that aggressive enrollment management can lead to a less diverse student population

The University of Alabama experienced significant growth in enrollment and prestige during Nick Saban’s tenure as head football coach. Saban led the team to six college football national championships, which likely played a role in attracting students to the university. Alabama’s aggressive effort to recruit out-of-state students, which began in 2003, also contributed to the increase in enrollment. Out-of-state students pay higher tuition, bringing in extra revenue for the university. The university used aggressive recruitment strategies, including off-campus visits and merit aid, to attract students. However, critics argue that these strategies can lead to a less diverse student population. Despite its success so far, the university will need to continue its recruitment efforts to maintain its enrollment and brand.

Public Companies: University of Alabama (N/A)
Private Companies:
Key People: Nick Saban (head football coach), Robert Witt (former president of the University of Alabama), Joe Pompliano (sports economics newsletter writer), Michael Harris (professor of higher education at Southern Methodist University), Stephen Burd (senior writer and editor with the education-policy program at New America), Ozan Jaquette (associate professor of higher education at the University of California, Los Angeles), James Angell (former president of the University of Michigan), Kalen DeBoer (potential next football coach)

Factuality Level: 7
Justification: The article provides information about the University of Alabama’s strategy to recruit out-of-state students and how it relates to the success of their football program. It includes quotes from experts and data on enrollment growth. However, there is some speculation and opinion presented as fact, such as the impact of football success on enrollment outcomes.

Noise Level: 4
Justification: The article provides a detailed analysis of the University of Alabama’s strategy to recruit out-of-state students and the role of football success in attracting those students. It includes information on the financial impact and enrollment growth resulting from this strategy. However, there is some repetition and the article could have delved deeper into the potential consequences of this recruitment approach on diversity and access to education.

Financial Relevance: Yes
Financial Markets Impacted: The article does not provide specific information about financial markets or companies impacted.

Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article discusses the financial impact of the University of Alabama’s football program on the school’s enrollment and revenue. It highlights the strategy of recruiting out-of-state students, who pay higher tuition fees, and the role of the successful football team in attracting students. However, there is no mention of any extreme events or their impact.

Reported publicly: www.marketwatch.com