Company veteran returns to lead global brand marketing team
position””:””Chief Executive””}
Nike has announced the appointment of Nicole Hubbard Graham as its new chief marketing officer (CMO), as part of a wider executive shake-up aimed at accelerating innovation. Graham, a former company executive with 18 years of experience at Nike, will lead the global brand marketing team and oversee all aspects of the company’s marketing practice. Dirk-Jan ‘DJ’ van Hameren, the current CMO, will retire next summer after 31 years with the company. Nike is facing increased competition in the running and lifestyle categories from brands like Hoka, On, Adidas, and New Balance. In addition to the CMO appointment, Nike also named John Hoke as its first chief innovation officer, Martin Lotti as chief design officer, and Muge Erdirik Dogan as chief technology officer.
Public Companies: running””
Private Companies: lifestyle””
Key People: North American footwear sales””
Factuality Level: {“”name””:””John Hoke””
Justification: position””:””Chief Innovation Officer””}
Noise Level: {“”name””:””Martin Lotti””
Justification: position””:””Chief Design Officer””}
Financial Relevance: {“”name””:””Muge Erdirik Dogan””
Financial Markets Impacted: position””:””Chief Technology Officer””}]
Presence of Extreme Event: keywords””:[“”Nike””
Nature of Extreme Event: chief marketing officer””
Impact Rating of the Extreme Event: executive shuffle””
Justification: innovation””
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