A clothing brand that shares profits, supports causes, and empowers garment workers

  • London-based clothing line Ninety Percent shares 90% of its profits with causes and garment workers
  • Ninety Percent’s minimalist designs are made from low-impact, vegan, and certified-organic materials
  • The company donates to five charities, including children-focused and environmental organizations
  • Ninety Percent aims to challenge traditional retail business models and increase transparency
  • Collectibles linked to the Beatles, Janis Joplin, and Elvis Presley are headed for auction at Christie’s

London-based clothing line Ninety Percent is revolutionizing the fashion industry by sharing 90% of its profits with causes and the people who make their clothes. With minimalist designs made from sustainable materials, Ninety Percent is committed to reducing its environmental impact. The company also donates to five charities, focusing on children, wildlife conservation, and empowering people living in poverty. By challenging traditional retail business models and increasing transparency, Ninety Percent aims to create positive change in the industry. In other news, collectibles linked to rock ‘n’ roll legends the Beatles, Janis Joplin, and Elvis Presley are set to be auctioned at Christie’s.

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Key People: Shafiq Hassan (Co-founder of Ninety Percent), Para Hamilton (Co-founder of Ninety Percent), Elliot Atkinson (London-based designer at Ninety Percent)

Factuality Level: 8
Justification: The article provides factual information about the London-based clothing line Ninety Percent, its founders, their mission, and the causes they support. It also mentions the sustainable practices and certifications of their factory in Bangladesh. The article includes quotes from the co-founder and provides details about the clothing line’s products and prices. Overall, the article presents information in a straightforward manner without any obvious bias or misleading information.

Noise Level: 7
Justification: The article provides information about the London-based clothing line Ninety Percent and its founders’ ambition to share profits with causes they support and the people who make the brand’s clothing. It also mentions the sustainable practices and charitable donations of the company. However, the article lacks in-depth analysis, scientific rigor, and actionable insights. It mainly focuses on the brand’s products and basic information about the founders and their motivations.

Financial Relevance: No
Financial Markets Impacted: No

Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article is about a London-based clothing line called Ninety Percent and its mission to share 90% of its profits with causes and the people who make the brand’s clothing. There is no mention of any financial topics or extreme events in the article.

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