ESPN Bet app goes live in 17 U.S. states
- Penn Entertainment launches rebranded sports gambling service, ESPN Bet
- ESPN Bet app launched in 17 U.S. states
- Penn Entertainment signed a $1.5 billion deal with ESPN for naming rights
- ESPN will promote the app across its online and broadcast platforms
- ESPN Bet is a rebranding of Barstool Sportsbook
Penn Entertainment has officially launched ESPN Bet, a rebranded sports gambling service, in 17 U.S. states. The launch comes after Penn Entertainment signed a $1.5 billion deal with ESPN for the naming rights. Under the agreement, Penn will operate ESPN Bet while ESPN promotes the app across its online and broadcast platforms. The ESPN Bet app was scheduled to launch on Tuesday afternoon. This rebranding is a result of Penn Entertainment selling Barstool Sportsbook back to its founder, Dave Portnoy. The launch of ESPN Bet marks a new venture for Walt Disney Co., as it enters the world of sports gambling. ESPN has stated that it will use its platforms to educate sports fans on responsible gaming and will develop marketing guidelines to safeguard fans.
Factuality Level: 7
Factuality Justification: The article provides information about the launch of ESPN Bet, a sports-gambling service rebranded with the name of the Disney-owned sports channel. It mentions the $1.5 billion deal between Penn Entertainment and ESPN for the rights to the ESPN brand. The article also mentions the states where ESPN Bet is set to go live and the agreement between Penn and ESPN. However, the article lacks specific details about the app launch and the timeline. It also includes some unnecessary background information about the rebranding of Barstool Sportsbook and Disney’s family-friendly image. Overall, the article provides factual information but could be more concise and focused on the main topic.
Noise Level: 3
Noise Justification: The article provides relevant information about the launch of ESPN Bet, a sports-gambling service rebranded with the name of the Disney-owned sports channel. However, the article contains a lot of filler content, including information about the text-to-speech technology and a request for feedback. It also includes repetitive information about the agreement between Penn Entertainment and ESPN. Overall, the article could have been more concise and focused on the main topic.
Financial Relevance: Yes
Financial Markets Impacted: The launch of ESPN Bet, a sports-gambling service, may impact the financial markets of the 17 U.S. states where it is being launched. It may also impact the financial performance of Penn Entertainment, the company that owns the service.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article discusses the launch of ESPN Bet, a sports-gambling service, and the financial implications of the deal between Penn Entertainment and ESPN. While there is no mention of an extreme event, the launch of a new gambling service can have financial consequences.
Public Companies: Penn Entertainment (PENN), Walt Disney Co. (DIS)
Private Companies: Barstool Sports
Key People: Dave Portnoy (Founder of Barstool Sports)
Reported publicly:
www.marketwatch.com 
