Australian Retail Group Sees Challenging Year

  • Premier Investments reports a 5% drop in annual profit
  • Delay in Smiggle demerger due to discussions with Myer
  • Revenue falls 2.7% to A$1.62 billion
  • Board raises final dividend to A$0.70
  • Myer’s proposal prioritized over potential demerger of Smiggle and Peter Alexander

Australian retail group Premier Investments has reported a near 5% drop in annual profit due to weaker sales and is delaying the demerger of its Smiggle stationery chain while it discusses a separate deal with department-store operator Myer. The company posted a net profit for the 52 weeks through July 27 of A$257.9 million ($177.8 million), compared to A$271.1 million in its prior fiscal year. Revenue fell 2.7% to A$1.62 billion amid Chairman Solomon Lew’s statement about a challenging year for discretionary retail. The board raised Premier’s final dividend to A$0.70 from A$0.60. Premier is no longer aiming to demerge its Smiggle chain by the end of January while it considers Myer’s proposal, under which Premier would exchange its apparel business for shares and a seat on the department-store chain’s board. The company still sees merit in a potential demerger of Smiggle and its Peter Alexander sleepwear brand but prioritizes Myer’s proposal. Myer aims to combine its 124-year-old department-store operation with Premier’s apparel business, which comprises 717 stores under the Just Jeans, Jay Jays, Portmans, Jacqui E and Dotti brands. Peter Alexander and Smiggle are not part of this proposal. Australian retail sales increased by 0.2% in the first seven weeks of its fiscal year 2025, while global sales dropped 3.5%. Premier also plans to open three U.K. Peter Alexander stores and a local website by November.

Factuality Level: 8
Factuality Justification: The article provides accurate information about Premier Investments’ financial performance, including profit and revenue figures, as well as details on the company’s decision to delay the demerger of its Smiggle chain while considering a proposal from Myer. It also includes relevant information about Myer’s intentions for combining their businesses. The article is factual and objective without any clear signs of sensationalism or personal perspective.
Noise Level: 4
Noise Justification: The article provides relevant information about the financial performance of Premier Investments and their decision to delay the demerger of Smiggle while considering a proposal from Myer. It also mentions the company’s plans for opening new stores and maintaining the potential and integrity of each business. However, it could benefit from more analysis or context on the broader retail industry trends and implications of these decisions.
Public Companies: Premier Investments (PMV), Myer (MYR)
Key People: Solomon Lew (Chairman)


Financial Relevance: Yes
Financial Markets Impacted: Australian retail sector, Premier Investments, Myer
Financial Rating Justification: The article discusses the financial performance of Premier Investments and its decision to delay the demerger of Smiggle chain while considering a deal with Myer, which impacts the Australian retail sector and both companies.
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of an extreme event in the article.
Move Size: No market move size mentioned.
Sector: Retail
Direction: Down
Magnitude: Medium
Affected Instruments: Stocks

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