Ageless Innovation partners with Hasbro to create new versions of classic games for intergenerational play
- Ageless Innovation partners with Hasbro to reimagine classic games for older adults
- New versions of games like The Game of Life Generations, Scrabble Bingo, and Trivial Pursuit Generations
- Games feature larger font sizes, easier-to-handle cards, and cultural references for different generations
- Playing games can help tackle loneliness, improve cognitive function, and encourage intergenerational play
- Sales of games and puzzles have surged since the pandemic, reaching $3.5 billion in 2022 in the U.S.
- Ageless Innovation also offers animatronic companion pets to combat loneliness and isolation
Ageless Innovation, in partnership with Hasbro, is reimagining classic games to make them more appealing and easier to use for older adults. The first games created under this agreement include The Game of Life Generations, Scrabble Bingo, and Trivial Pursuit Generations. These games feature larger font sizes, easier-to-handle cards, and cultural references appropriate for different generations. Playing games has been shown to help tackle loneliness, improve cognitive function, and encourage intergenerational play. Sales of games and puzzles have surged since the pandemic, reaching $3.5 billion in 2022 in the U.S. In addition to games, Ageless Innovation also offers animatronic companion pets to combat loneliness and isolation. These products have been well-received, with over 700,000 battery-powered animals sold. Ageless Innovation is committed to developing products based on the needs and input of older adults, ensuring that their games and companions meet the desires of the target audience. With a deep catalog of toys and games from Hasbro, Ageless Innovation sees endless possibilities for future development.
Public Companies: Hasbro (HAS)
Private Companies: undefined
Key People: Ted Fischer (Ageless Innovation co-founder and CEO), Christopher Byrne (independent toy-industry analyst), Vivek Murthy (U.S. Surgeon General)
Factuality Level: 7
Justification: The article provides information about Ageless Innovation partnering with Hasbro to reimagine classic games for older adults. It includes quotes from Ageless Innovation’s co-founder and CEO, as well as an independent toy-industry analyst. The article also mentions the increase in sales of games and puzzles during the pandemic and provides sales figures from the NPD Group. It discusses the features of the reimagined games and their appeal to different generations. The article also mentions Ageless Innovation’s existing collection of products and their collaboration with AARP. It includes statistics on loneliness and isolation among older adults and the benefits of playing games. Overall, the article provides factual information and includes relevant quotes and statistics to support its claims.
Noise Level: 6
Justification: The article provides information about Ageless Innovation’s partnership with Hasbro to reimagine classic games for older adults. It discusses the benefits of playing games for cognitive function and intergenerational play. The article also mentions the increase in sales of games and puzzles during the pandemic. However, there is some repetitive information and the article lacks scientific rigor and intellectual honesty. It does not provide evidence or data to support the claims about the benefits of playing games or the impact of Ageless Innovation’s products. Overall, the article contains relevant information but could benefit from more depth and evidence.
Financial Relevance: No
Financial Markets Impacted: No
Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article does not pertain to financial topics and does not describe any extreme events.
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