Don’t have time to think about retirement? Make it easy and engaging

  • Many millennials and Gen Xers are not adequately preparing for retirement
  • Time and attention are more precious than money
  • Americans are experiencing a ‘time crunch’ and have less time for themselves
  • Retirement planning needs to be made bite-sized and easily accessible
  • Automatic enrollment and short, engaging content can help people prepare for the future

Many millennials and younger members of Generation X are not adequately preparing for retirement. This may be due to a lack of time and attention, as Americans are experiencing a ‘time crunch’ and have less time for themselves. Retirement planning needs to be made bite-sized and easily accessible to capture their attention. Automatic enrollment and short, engaging content can help people prepare for the future without feeling overwhelmed. By framing advice in terms of today’s concerns and delivering experiences instead of meetings, the financial services industry can help individuals ensure a secure financial future.

Public Companies: Frito-Lay (PEP)
Private Companies:
Key People:


Factuality Level: 7
Justification: The article provides some anecdotal evidence and survey data to support its claims about the time crunch faced by younger generations and the challenges they face in planning for retirement. However, it does not provide a comprehensive analysis of the issue and relies heavily on personal perspectives and opinions.

Noise Level: 3
Justification: The article contains some relevant information about the time constraints faced by younger generations and the challenges of retirement planning. However, it also includes irrelevant details about the author’s ride-share experience and unrelated statistics about snack consumption. The article lacks scientific rigor and does not provide actionable insights or solutions.

Financial Relevance: No
Financial Markets Impacted: No

Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article does not pertain to financial topics and does not mention any extreme events.

Reported publicly: www.marketwatch.com