Apple’s rival, Samsung, has already implemented generative AI features on its flagship devices

  • Samsung has already rolled out many of the same AI features that Apple has promised
  • Generative AI capabilities are now available to roughly 100 million users of Samsung’s recent flagship devices
  • The new AI services have won greater adoption than expected
  • Generative AI features are expected to represent 70% of global smartphone shipments by 2028

Samsung has taken the lead in implementing generative artificial intelligence (AI) features on its smartphones, even before Apple. The company has rolled out many of the same AI features that Apple has promised, such as real-time translation, photo editing, and text summarization. These generative AI capabilities are now available to approximately 100 million users of Samsung’s recent flagship devices. The adoption of these new AI services has exceeded expectations, indicating a growing interest in AI among smartphone users. Market research company International Data Corp predicts that generative AI features will represent 70% of global smartphone shipments by 2028. With Apple soon introducing generative AI features on its new iPhones, the era of generative AI on smartphones is set to go mainstream. However, it remains to be seen whether these AI features will significantly impact hardware sales, as consumers still prioritize traditional features like improved cameras and processors when considering an upgrade. Despite Samsung’s head start in implementing generative AI, Apple’s entry into the market is highly anticipated, and users are willing to wait for similar features on iPhones. Last month, Apple announced plans to introduce new generative AI features, including voice transcription, text summarization, and photo editing. The company also plans to upgrade the capabilities of its Siri voice assistant and collaborate with OpenAI’s ChatGPT for more complex tasks. While Samsung’s partnership with Google has given it an advantage in developing AI features, it may not result in significant crossover sales, as iPhone users are likely to wait for Apple’s offerings. The competition in the smartphone market is intensifying, with other brands like Huawei and Vivo also introducing rival products with generative AI capabilities. Phonemakers are currently in a trial-and-error stage with users, but the industry’s focus on research and development in generative AI is significant. As more users experience the benefits of AI features, the demand for smartphones with generative AI capabilities is expected to grow.·

Factuality Level: 3
Factuality Justification: The article provides information about Samsung’s AI features and their comparison with Apple’s upcoming AI features. It includes examples of users’ experiences with the AI features and market research data. However, the article lacks depth in analyzing the impact of AI features on smartphone sales and the overall significance of generative AI in the industry. It also contains some unnecessary details and repetitive information.·
Noise Level: 3
Noise Justification: The article provides relevant information about the competition between Samsung and Apple in the AI features space, including real-life examples of users’ experiences. It offers insights into the adoption of generative AI features and the potential impact on smartphone sales. The article stays on topic and supports its claims with examples and data. However, it contains some repetitive information and could benefit from more in-depth analysis of the long-term implications of generative AI on the smartphone industry.·
Public Companies: Apple (AAPL), Samsung Electronics (005930)
Key People: Dylan Huynh (Laboratory Research Assistant), Patrick Chomet (Head of Customer Experience Office for Mobile Products), Juan Pablo Gutierrez (Business-Operations Analyst), Kevin Lee (Transportation Engineer), David William Knox (Works in Food Production), Bryan Ma (IDC Vice President), Nicole Peng (Canalys Senior Vice President), Cha Moon-su (Software Engineer)

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Financial Relevance: Yes
Financial Markets Impacted: The article pertains to the smartphone industry and the adoption of generative artificial intelligence features by Samsung and Apple. This could impact the financial performance of these companies and the overall smartphone market.
Financial Rating Justification: The article discusses the adoption of generative AI features by Samsung and Apple, which are two major players in the smartphone industry. The success or failure of these features could impact the financial performance of these companies and the overall smartphone market.·
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: There is no mention of any extreme event in the article. It primarily discusses the introduction of generative artificial intelligence features in smartphones by Samsung and Apple.·

Reported publicly: www.wsj.com