Apple’s iPhone 15 fails to generate consumer frenzy

  • Tech shares rise despite weak Apple earnings
  • iPhone revenue increases by 3% to $43.8 billion
  • Meta Platforms pledges to allow opt-out for Facebook Marketplace data usage

Shares of technology companies rose despite weak earnings from Apple. Apple shares ticked down after third-quarter sales of the device maker’s new iPhone lagged Wall Street expectations. iPhone revenue increased a rather pedestrian 3% to $43.8 billion during the three-month period, as the iPhone 15 failed to stir up the kind of consumer frenzy that accompanied the launch of the iPhone 13 and others. The U.K. competition regulator said Meta Platforms has pledged to allow its Facebook Marketplace customers to opt out of having their data used by the company.

Factuality Level: 7
Factuality Justification: The article provides factual information about Apple’s weak earnings and the U.K. competition regulator’s statement regarding Meta Platforms. However, it includes some subjective language like ‘pedestrian’ and ‘consumer frenzy’ which could be seen as opinion masquerading as fact.
Noise Level: 3
Noise Justification: The article provides relevant information about Apple’s weak earnings and the impact on its shares. However, it includes some exaggerated language and repetitive information about the iPhone sales. The mention of the U.K. competition regulator’s statement about Meta Platforms is unrelated to the main topic and adds noise to the article.
Financial Relevance: Yes
Financial Markets Impacted: Technology sector
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article discusses the financial performance of Apple and the impact on its shares, as well as the regulatory actions taken by Meta Platforms. While there is no mention of an extreme event, the information provided is relevant to financial markets and technology companies.
Public Companies: Apple (AAPL), Meta Platforms (META)
Key People:


Reported publicly: www.marketwatch.com