Is TikTok replacing traditional British slang with fleeting trends?

  • British slang is declining as younger generations adopt terms from social media.
  • A study shows nearly 60% of Gen Z haven’t heard of the term ‘lummox’.
  • Old slang terms like ‘mooncalf’ and ‘cozener’ have disappeared over time.
  • Scottish slang remains strong, with terms like ‘bam’ and ‘roaster’ still in use.
  • New contractions like ‘platty jubes’ and ‘genny lec’ are emerging but may not last.

LONDON—British slang is undergoing a significant transformation, with many traditional terms fading into obscurity as younger generations turn to platforms like TikTok for their vocabulary. A recent encounter with singer Billie Eilish highlighted this shift, as she struggled to understand British phrases during her promotional tour. Research from Perspectus Global reveals that nearly 60% of Gen Z are unfamiliar with classic insults like ‘lummox’, and many have never heard of terms such as ‘ninny’ or ‘tosspot’. nnIn the past, British slang thrived on shared cultural references, often stemming from popular television shows like ‘Only Fools and Horses’. These shows created a common language that everyone could relate to, but as media consumption has evolved, so has the language. Younger audiences are now more likely to use generic terms like ‘Karen’ instead of traditional British insults. nnInterestingly, while slang in England may be dwindling, Scotland appears to be holding onto its unique expressions. Terms like ‘bam’ and ‘roaster’ are still widely recognized among young Scots, showcasing a cultural distinction. nnIn recent years, new slang contractions have emerged, such as ‘platty jubes’ for the Queen’s jubilee and ‘genny lec’ for a general election. However, these terms are often short-lived. Some commentators argue that while these new phrases may help ease conversations about sensitive topics, they lack the depth and nuance of older slang. nnAs British slang continues to evolve, linguists warn that losing traditional terms could mean losing a softer, more affectionate way of expressing frustration or humor. Words like ‘pillock’ and ‘numpty’ offer a gentler alternative to harsher modern insults, and their disappearance could change the dynamics of everyday communication. nnIn a world where language is constantly changing, the fate of British slang remains uncertain, but its rich history and cultural significance should not be overlooked.·

Factuality Level: 6
Factuality Justification: The article provides a mix of factual information about the evolution of British slang and cultural references, but it also includes some subjective opinions and anecdotal evidence that may not be universally accepted. While it does not contain outright misinformation, the tone and style lean towards a more casual and opinionated narrative, which affects its overall factuality.·
Noise Level: 6
Noise Justification: The article provides an interesting exploration of the evolution of British slang and its cultural implications, but it lacks depth in analysis and does not hold powerful figures accountable or provide actionable insights. While it presents some data and examples, it tends to meander and includes some filler content.·
Key People: Billie Eilish (Singer), Harriet Scott (Market Researcher at Perspectus), Stella Creasy (Labour Lawmaker), Coco Khan (Podcast Host), Brian Cox (Actor (Logan Roy in HBO’s Succession))

Financial Relevance: No
Financial Markets Impacted: The article discusses cultural changes in language and slang, with no direct impact on financial markets or companies.
Financial Rating Justification: The article focuses on the evolution of British slang and cultural references, which does not relate to financial topics or events that would affect financial markets.·
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Extreme Rating Justification: The article discusses the evolution of British slang and cultural changes but does not mention any extreme events.·

Reported publicly: www.wsj.com