Analysts predict a tougher road ahead for car manufacturers

  • Volkswagen and BMW sales rose in 2023
  • Analysts predict a tougher road ahead for the European car industry
  • BMW sold a record 2.6 million vehicles, a 6.5% increase from the previous year
  • Volkswagen Group delivered about 9.2 million vehicles, a 12% increase
  • European and global car industry expected to face challenges in 2024
  • Limited supply and pent-up demand supported prices, margins, and profits in recent years
  • Volkswagen hit delivery target despite little growth in China
  • Audi sales in China jumped 13.5%
  • Car companies may struggle in the electric vehicle space
  • Lower government subsidies and increased competition could impact European electric-car makers
  • BMW maintains its 2024 sales target of over 500,000 electric vehicles

Volkswagen and BMW reported increased sales in 2023, with BMW achieving a record 2.6 million vehicle sales, a 6.5% rise from the previous year. Volkswagen Group delivered approximately 9.2 million vehicles, experiencing a 12% increase. However, analysts foresee challenges for the European car industry in the coming years. Limited supply and pent-up demand have supported prices, margins, and profits, but these favorable conditions are expected to decline in 2024. Volkswagen achieved its delivery target despite minimal growth in China, while Audi experienced a notable sales increase of 13.5% in the Chinese market. The electric vehicle sector, the industry’s largest growth area, may also pose difficulties for car manufacturers. Lagging demand, heightened competition, and reduced government subsidies could lead to lower prices and make it challenging to maintain profit margins without increasing sales volume. Despite these challenges, BMW remains committed to its 2024 sales target of over 500,000 electric vehicles.

Public Companies: Volkswagen (VWAGY), BMW (BMWYY)
Private Companies:
Key People: David Sachs (Author), Ralf Brandstaetter (Volkswagen Group China CEO)


Factuality Level: 7
Justification: The article provides information about the sales performance of Volkswagen and BMW in 2023, as well as predictions for the future of the European car industry. The information about the sales figures and targets of the car companies can be considered factual. However, the predictions and analysis provided by analysts are subjective and may not necessarily reflect the actual future performance of the industry. Therefore, the overall factuality level of the article is rated at 7.

Noise Level: 7
Justification: The article provides information on the sales performance of Volkswagen and BMW in 2023, but it lacks in-depth analysis and evidence to support the predictions of a tougher road ahead for the European car industry. The article briefly mentions the reasons for the expected decline in production growth, revenue, and margins in 2024, but does not provide sufficient data or examples to back up these claims. Additionally, the article mentions the potential challenges for car companies in the electric vehicle space, but again, lacks in-depth analysis and evidence to support these claims. Overall, the article contains some relevant information but lacks scientific rigor, intellectual honesty, and actionable insights.

Financial Relevance: Yes
Financial Markets Impacted: European car industry

Presence of Extreme Event: No
Nature of Extreme Event: No
Impact Rating of the Extreme Event: No
Justification: The article discusses the sales performance of Volkswagen and BMW in 2023 and predicts a tougher road ahead for the European car industry. It mentions factors such as limited supply due to pandemic supply-chain problems and the release of pent-up demand. It also highlights potential challenges in the electric vehicle space. While there is no mention of an extreme event, the information provided is relevant to the financial markets and companies in the European car industry.

Reported publicly: www.marketwatch.com