Direct-to-consumer sales drive Yeti’s performance despite recall

  • Yeti’s 3Q sales were flat at $433.6 million
  • Direct-to-consumer sales rose 14% to $259.5 million
  • Wholesale channel sales fell 16% to $174.1 million
  • Adjusted earnings were 60 cents a share, beating analysts’ expectations

Yeti Holdings reported flat sales of $433.6 million in the third quarter, with the company’s direct-to-consumer unit showing strength. Despite a voluntary recall earlier this year, Yeti’s direct-to-consumer sales rose 14% to $259.5 million, while wholesale channel sales fell 16% to $174.1 million. Adjusted earnings were 60 cents a share, surpassing analysts’ expectations. Sales of coolers and equipment were down 8% due to the recall. Overall, Yeti’s performance in the third quarter was driven by the growth of its direct-to-consumer segment.

Factuality Level: 8
Factuality Justification: The article provides specific financial figures and compares them to analyst expectations, indicating a level of accuracy. However, it does not provide any sources for the information or additional context about the recall or the reasons behind the sales performance.
Noise Level: 7
Noise Justification: The article provides some relevant information about Yeti Holdings’ sales performance in the third quarter, including the impact of a voluntary recall. However, it lacks in-depth analysis, scientific rigor, and actionable insights. The article also does not explore the consequences of the recall on the company or its customers, nor does it hold anyone accountable for the recall. Overall, the article contains some noise and filler content, but it stays on topic and supports its claims with data.
Financial Relevance: Yes
Financial Markets Impacted: Yeti Holdings
Presence Of Extreme Event: No
Nature Of Extreme Event: No
Impact Rating Of The Extreme Event: No
Rating Justification: The article pertains to the financial performance of Yeti Holdings, a company that makes coolers and insulated drinkware. It mentions a voluntary recall initiated by the company earlier this year, which impacted sales of coolers and equipment. However, there is no mention of any extreme event or its impact.
Public Companies: Yeti Holdings (N/A)
Key People: Will Feuer (N/A)

Reported publicly: www.marketwatch.com